There are Many Benefits of a Website
A website is a 24/7, 365 days a year storefront; and it’s accessible from anywhere in the world |
Benefits of a website. With over three billion internet users and 79% of people shopping online, websites are the most used device for a manifold of reasons. Such as: shopping, researching, banking, school, business, dating, social media, games, chats, forums, reviews, scheduling appointments…and much more. A website is a set of interconnected web pages, usually including homepage, generally located on the same server. It’s prepared and maintained as a collection of information by a person, group, or organization. A website can provide all kinds of
benefits to a business. It can verify the existence of a business, increase visibility to new and current customers, and improve customer experiences. Basically, it’s the face and function of your business, so why not invest in a well-developed website.
It’s easier than ever for small businesses to have a website. They have a very high potential for online success. But they will only reap the benefits of a website by developing and sustaining a strong Web presence.
While you’re working hard to get your small business going, wouldn’t it be great if you could be in lots of different places at once? Well, with a website you can. Having a small business website is a huge benefit. It is the single most inexpensive and effective way to advertise your business and to reach customers and prospects who are searching online.
Having online presence for your business has advantages such as:
REACHING NEW CUSTOMERS AND KEEPING CURRENT CUSTOMERS
Customers can find you and will know you exist. You don’t have to patrol the streets for new customers. It’s self-sustaining, inexpensive to maintain and develop than other marketing factors. Able to reach the three billion internet users globally, breaking through the geographical barriers by becoming accessible anywhere at any time. By offering convenience, a point of reference and that touch of individualized customer service, you ultimately add value to your service and your customers experience a higher level of satisfaction. Your website can add value in other ways too, by featuring tips, advice and general interest content where you can entertain your customers. This will also help them remember you better. Make your website template different from others and use eye catching images and quality content.
Build repeat business with your customers by providing consistent and relevant information and keeping customers informed and updated in real-time by announcing new products, services, and sales.
BUILD BUSINESS and BRAND AWARENESS
This is where you can positively share your purpose, achievements and the services you offer. A website is an extension of your business and your brand. It provides you the opportunity to present your solutions and products in detail without having to make a pitch. Your website sells for you and allows visitors to read leisurely about your services—before making an informed and happy decision to do business with you. A website is a form of advertising, where you can even advertise your website on other sites and/or advertise other websites on your website, that is called affiliate or sponsorship marketing. Unlike mass media, a quality web presence and online marketing do not require a large investment. If done right, the returns are almost immediate; and unlike many forms of traditional media, the results are easily trackable.
MORE INFORMATION ABOUT YOUR BUYERS
Having a website can be an incredible learning tool for you to understand how your customers buy, who they are and what they want. Benefits of a website can teach you about people’s online behavior when they search online or interact with your website. We call these online searchers your target audience. The more you learn about them, the better chances you have at increasing sales and beating out your competition. What people do when they are looking for something is extremely valuable information, and research on your buyers can be expensive. Benefits of a good website: you can see all this data for free, month after month and year after year. And if you promote or try a trial sample of a new service and through targeting audience you can inform customers ahead of time for future sales.
“Websites promote you 24/7: No employee will do that.” |
FAST TRACK COMMUNICATIONS
One of the great benefits of a website is to open a two-way communication pathway. Website visitors can easily give feedback on your website and marketing through social media and
through your contact form. You can use features on your website such as visitor polls, online surveys and your website statistics to find out what your customers like more and how they feel about certain aspects of your business to determine how you can improve your product and the way you do business. Using website statistics show you how much traffic your website receives, how the visitor landed to your website and where, geographically, the visitor is from.
The truth is that people are already discussing your brand and comparing you to competitors. Keep communication open by building a website, engaging with your customers and followers and being a part of the conversation. You can even add in a newsletter or email opt-in to capture email addresses of people who want to learn more about you and your business. LJ
A website is always available:
No other medium for being available 24/7/365 even compares to a website. With the modest cost of developing a website and putting it online, there is nothing even close to being as cost effective. Printed materials are easily misplaced. TV and radio commercials air at preset times. A website can be visited at a time that is convenient for the visitor, and it is more engaging when designed correctly.